Garrison Bullock Designs
Garrison Bullock Designs
Younger generations are turning to healthier options like adaptogens and nootropics. In contrast to alcohol consumption, these beverages provide functional health benefits, like reduced stress, anxiety, and increased energy without a hangover.
Berenberg Research has reported that Gen Z is drinking 20% less than millennials per capita, and millennials drink less than both the Gen Xers and Boomers did at a similar age.
Consumer demand for non-alcoholic drinks has increased by +18% QoQ and +5% YoY.
Because of these observations and statistics, I believe this would be an amazing opportunity for Alani Nu to enter into this high-growth beverage space.